My Role:
Web Design, UX Design

Allianz Global Tuition

I was an integral part of the Allianz Tuition design team for Allianz Global Tuition. The project had high expectations from various business stakeholders and required great care in building the AI, user experience and flow. The entire site and the designs below were created by the team at Allianz which included myself, another designer, a creative director, a developer and copywriter.

Being somewhat new on the market, most consumers are unaware of tuition insurance and its possibilities. Also, we had a few different user personas. First, the parent or student who is looking to insure there time at a college or university may be getting their first taste of tuition insurance or looking to purchase. Second, a slew of people from the colleges themselves will be using the site to gather information—each having their own specific needs and use-cases while on the site. Creating a site that explained the broader concepts and the nuances to both sets of users was key. Taking these developed user case studies, the team and I moved from sketching and wireframing to high-fidelity mockups in a relatively short time— as shipping fast was crucial.

During this tight turnaround, we had multiple meetings with stakeholders to ensure that each camp's concerns were being heard while championing the user's experience. Partly due to the success of the site, Allianz Tuition has seen incredible sales this year and continues to dominate this space. View the live site.


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All content © Daniel Bivins, 2018, unless otherwise noted.