Royall & Co. provides actionable marketing for universities and colleges offering support through each of the three phases of student recruitment: search, application, and yield. I was specifically involved on the digital enrollment strategy campaigns and using data-driven design methods, I designed and built responsive and user-engaging sites.
Removing hurdles from the user's experience and allowing them to complete a given task is key. One of many ways we accomplished this was to not overwhelm the user on page load with a lengthy form but instead, allowing them to generate new questions and fields as needed depending on answers given. The leads of the team at Royall & Co. routinely conducted user studies and tests which the rest of the team watched and gathered insights from.
All content © Daniel Bivins, 2018, unless otherwise noted.