Site redesign and new IA:
Allianz Worldwide Partners is a global leader in consumer specialty insurance, specializing in travel insurance, event ticketing protection, tuition insurance, and assistance services.
The Challenge: Taking on the complete redesign of large corporate site was a task that included redefining the IA, user experience and visual design. With a small creative team at AWP USA, we worked to evolve their existing brand to humanize travel insurance. The old site was not responsive with a less than stellar experience.
- Allowing for more white space, utlitzing warmer tones, more emotial images and a typographic rhythm we created a modern aesthetic and consistency across the site.
- A fully responsive site
- Bringing together a library of articles and press releases under one roof allows AGA to tell it's complete story under one roof.
1. Identify User Needs
2. Sketch & Wireframe
3. Low & High Fidelity Mockups
4. Meet with stakeholders and iterate
A couple examples of wireframes for the new site:
Final designs for the launch of the site:
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